Tourism in Cortina seemed to have never known a crisis, but in the last twenty years the statistics spoke of the presence of more and more hit and run Italians, concentrated only in August and December, offset by the constant increase in foreign, European and American guests. The “queen of the Dolomites” wants to be crowned again. Meanwhile, the 2021 World Ski Championships led to its return in the headlines: the city has decided not to be caught unprepared and the shock of 2020 could prove to be providential. But the golden years have passed and its history was in danger of ending up like that of many other postcard locations destroyed by mass tourism and exploited for the use and consumption of vacationers – without a happy ending.Īfter becoming famous to the general public in 1956 thanks to the Winter Olympics, it is now preparing to host the next games in 2026. Cortina has exuded luxury and worldliness for more than a century. The landscape is truly breathtaking, the ski version of dolce vita was invented here. Today at first glance it would be defined as a little faded, overdone.Įveryone has passed by Cortina, actors and rulers, footballers and showgirls, explorers and sportsmen, and everyone has seen something different. For the poet Giosuè Carducci Cortina it was “beautiful”, for Ernest Hemingway it was “sweet”, for Ruyard Kipling it was “kitsch”.
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